We hope you enjoy your visit to our online store today and we do appreciate that you share the passion for our brands.

About Us

DiSTiNCT is a Fashion Concept Store based in  Ōhope Beach -  in the sunny Eastern Bay of Plenty in New Zealand.

We source beautiful Clothing, Homewares, Fashion Accessories, Skincare and General Gifts of high quality for our store.  Our wide range of clothing brands, dinnerware, bracelets, handbags, wallets, belts and handmade  jewellery all has a beautiful story to tell!

DiSTiNCT's key focus is to collaborate with companies that trade, produce and design with a conscious spirit to man and nature. Knowing where the product is made, who designed it, why and how it's made is vital to us, especially in the world of mass production we live in.

Our range is priced for all budgets, so if you are looking for that special gift, an add on or just treating yourself, you will surely find something here. 

Thank you for sharing our journey.


Jana & Rosie


DiSTiNCT's owner and chief stylist, Jana opened the store around 4 years ago and hasn't looked back. In between spending time with her family and friends, she loves walking her dog on the beach and says the best part of the job is the customer relationships she gets to develop, and being surrounded with beautiful things every day.

Classic semi-casual with lots of colourful prints.

POM Amsterdam - for their gorgeous fabric and prints.

Shop Jana's Favourites



Self-proclaimed "shop elf" Rosie joined the DiSTiNCT team two years ago and loves being part of the Ōhope village community. She lives with her family and a scattering of farm animals on their local lifestyle block and can often be spotted out walking or browsing through the store's stock of boutique coffee table books.

Eclectic & fun paired with sneakers.

Please - because what's not to like about great denim?!

Shop Rosie's Favourites