Driven by our love to create we embarked on an exciting journey one morning over coffee. After several ideas were bandied around; we set out to create a brand that redefines the norm of home fragrance. Hello Amber Lane!

George, with a background in sales and now a dedicated firefighter , and Nicola, a creative marketer with several years brand experience, embarked on our passion project in June 2023 in our barn based in rural south Auckland, New Zealand.
Drawing inspiration from the motherland of fragrance; France, we took a twist on the classic “potpourri” to create a product that not only smells great but performs and look great too. Combining raw materials that can be reused time again. We have worked meticulously to develop each fragrance carefully ensuring no parabens, petroleum or phthalates are used. As well as being vegan and cruelty free as we love all of our furry friends!

Amber Lane is more than just a brand—it's an experience. The story is just beginning with more products on the horizon, so stay tuned. We’re so excited to have you on our adventure down Amber Lane.

George & Nicola